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Article: NYC FETES 10 YEARS.(NYC New York Color celebrates its 10th anniversary with new package design)
- Article from:
- WWD
- Article date:
- October 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Faye Brookman
NEW YORK - NYC New York Color is growing up in style.
The brand is gearing up for its 10th anniversary in 2008 with a distinctly different look and feel than its debut.
Del Laboratories launched NYC as a budget brand to take advantage of the lack of 99 cent offerings in the mass market at that time. Back then, Artmatic and Wet 'n' Wild were merged under the same company, AM Cosmetics, and retailers felt there was a need for another player to keep the business fresh.
While NYC is still considered a value brand, Laura Weinstein, senior vice president of marketing for NYC, believes it doesn't appeal only to women ...