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Article: PABST BREWING, AMERICAN BOWLING CONGRESS INK MAJOR PACT TO COMMEMORATE 100TH ANNIVERSARY OF SPORT IN AMERICA ... TELEVISION SPECIAL-COMMEMORATIVE CAN OFFER TO HIGHLIGHT PROMOTIONAL EFFORT
- Article from:
- PR Newswire
- Article date:
- June 14, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILWAUKEE, June 14 /PRNewswire/ -- Pabst Brewing Co. today announced a major commitment to the sport of Bowling via a multi-level sponsorship and marketing effort linked to the 100th Anniversary of the American Bowling Congress (ABC), the world's largest sports membership organization. Pabst will be presenting sponsor of a one-hour television special tracing the history of the Sport in America and produce a special edition commemorative can of its famed Pabst Blue Ribbon Beer to mark ABC's Centennial.
The special TV program is scheduled to air over ESPN on Saturday, Sept. 8, at 7:30 EDT. It will trace the heritage of bowling's growth in North America including some ...