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Article: Old name in boating offers a new-style Pontoon.(SPORTS)
- Article from:
- Arkansas Business
- Article date:
- October 15, 2007
- Author:
CopyrightCOPYRIGHT 2007 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IF YOU THINK OF PONTOON boats as the minivans of the lake--stable, family-friendly, frumpy, slow--you haven't seen a late-model pontoon boat.
Demand for pontoon boats that do much more than serve as floating islands inspired Aluma-Weld Inc. of Hot Springs to expand its production beyond the complete line of fishing boats that had been its bread and butter for more than 40 years. But using its fishing boat brand name, Xpress, for a completel.v different type of boat with completely different customers didn't sit well with the approximately 80 Xpress dealers nationwide.
So last year, Aluma-Weld introduced an entirely new brand: Veranda Marine. Veranda has ...