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Article: Ten Golden Rules to Make Your New Clients Happy.
- Article from:
- Strategies: The Journal of Legal Marketing
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Legal Marketing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For most law firms, satisfied existing clients are the best source of future business. They will continue to use your services when they need a lawyer, and they are your best referral source for new clients.
Yet, most clients can't fully appreciate quality legal work because they aren't lawyers. Rather, they judge the quality of your work based on service-related issues, and how they are treated when they deal with you and your firm.
Allow me to use the analogy of the automobile mechanic. If you own a car, you need a good, trustworthy mechanic to keep the car running smoothly and to fix problems as they arise. You don't necessarily want to know what's ...