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Article: National Firm to Measure Americans' Real-Time Emotional Responses to Candidates.
- Article from:
- Business Wire
- Article date:
- October 31, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HCD Research will Test Speeches and Debates Using Web-Based Tool
FLEMINGTON, N.J. -- HCD Research announced today that it will measure the emotions of Americans as they are viewing debates and speeches by presidential candidates throughout the upcoming 2008 election.
The company will employ its patent-pending HCD Critical Emotion Tracker[TM] tool to capture the emotions of study participants as they view a speech or candidates' responses during political debates on their laptops and other home computers. Participants will register to participate by providing their party affiliation and the emotional responses will be reported by political affiliation.
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