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Article: PEAK Launches Motor Oil Brand with IndyCar Series, Indianapolis 500 Partnerships.
- Article from:
- Business Wire
- Article date:
- October 31, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAS VEGAS -- Powerhouse automotive brand PEAK is expanding beyond antifreeze into a new line of premium quality motor oils, and will feature the IndyCar Series, Indianapolis 500 and Danica Patrick in rolling out its latest products as part of a multi-year official partner agreement signed with the IndyCar Series.
Representatives from Old World Industries' PEAK brand, the IndyCar Series, and the Indianapolis Motor Speedway today announced PEAK Performance Motor Oil as the Official Motor Oil of the IndyCar Series and the Indianapolis 500 Mile Race. The partnership will be in place for the 16-race 2008 IndyCar Series schedule, which includes the 92nd Indianapolis ...