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Article: Wal-Mart ups ante on generics.(News)(generics program)(Wal-Mart Stores Inc. )
- Article from:
- Chain Drug Review
- Article date:
- October 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BENTONVILLE, Ark. -- Wal-Mart Stores Inc. has expanded its low-price generics program, adding birth control pills and medications for children.
In its first year the program offered drugs for $4, many for conditions common among older people, including hypertension, diabetes and heart ailments.
The initiative--which Wal-Mart says saved Americans more than $610 million in its first year--now covers drugs for attention-deficit/hyperactivity disorder (ADHD), fungal infections, ache and glaucoma.
The company's 2006 launch of $4 generics prompted similar moves by other retailers, including Target Corp., which announced last month that it would ...