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Green To Gold Author Dan Esty to Keynote at Good And Green - The Green Marketing Conference.
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PR Newswire
- Article date:
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November 1, 2007
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Copyright informationCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HARTFORD, Conn., Nov. 1 /PRNewswire/ -- Leading green marketing expert and author of Green To Gold Dan Esty will give brands insight into how they can use their environmental strategy to innovate, create value and build competitive advantage during his keynote presentation at Good And Green - The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.
"Brands that simply see the eco-movement as a trend and do things that are green in symbolism but ...
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