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Article: Marketing 'masters' on how to win; NO BLUEPRINT: Insights from speakers at this year's ANA conference are varied but profound.(CMO Strategy)
- Article from:
- Advertising Age
- Article date:
- October 29, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BOB LIODICE
The 97th ana Masters of Marketing Conference has just concluded-leaving behind a massive dose of insight and learning. We were all privileged to tap into the mind-sets of some of the most influential and powerful marketing minds in America today.
After three days of this conference, I find myself in awe of this industry. It is big, it is complicated, it is confusing and it is ever-changing. There is lots of sage advice, there are boat loads of insights, there are tons of experiences to lean on-but there is no blueprint or manual for success. In fact, we often don't know what success looks like.
But it is fun-if you can stand ...