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Article: Radio waves. (radio advertising)(Marketing/Media Supplement)(Brief Article)
- Article from:
- WWD
- Article date:
- June 16, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Advertisers are tuning into radio with increasing frequency. Through April 30, radio advertising revenue this year increased 16 percent in the New York metropolitan region to $130.1 million and 17.7 percent in the Los Angeles market to $147 million, according to New York Market Radio and the Southern California Broadcasters Association, respectively.
On a national and local basis, radio advertising revenue rose 13 percent to $1.8 billion through April in the 100-plus local markets tracked by the Radio Advertising Bureau, an industry group with offices in New York and Daun.
"Our belief is that a number of agencies are incorporating more radio ...