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Article: Analysis: Click rates on sponsored search links down.(Google UK Ltd.)(Financial report)
- Article from:
- Marketing Week
- Article date:
- November 1, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Click rates on Google's sponsored links are faltering in the UK for the first time, according to a leading brand owner and sources from two top search marketing agencies.
While general searches on Google are thought to be growing, observers fear that sponsored links - the paid-for ads that appear on the top and side of the search results page - are starting to attract fewer clicks.
Google handles some 80% of online searches in the UK, and UK country manager Matt Brittin claims paid-for clicks are "steadily improving". He argues that it is the "quality" of clicks - how likely they are to lead to a sale - that is important, rather than overall ...