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Article: Telescope Teams with InSkin Media to Deliver Non-Intrusive, Non-Interruptive Online Video Advertising Format, End "Pre-Roll Impatience".
- Article from:
- Business Wire
- Article date:
- November 5, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Patent-pending InSkin ad format to monetize premium content for Telescope's media client base
NEW YORK -- Promising to end the online video ad debate, InSkin Media Ltd. (www.inskinmedia.com) and Telescope, Inc., the pioneer in participation media services, today unveiled the patent-pending InSkin[TM] online video ad format at Ad-Tech New York. An entirely new approach to online video advertising, InSkin ads are viewable during the entire time a consumer watches an online video without the interruptions associated with pre-rolls or mid-rolls.
Building on its rich history of managing digital activity for major media owners such as NBC, Fox, MTV, and E! ...