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Article: Burt's Bees Sets Out to Rescue Its Own.
- Article from:
- PR Newswire
- Article date:
- November 5, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Burt's Bees Partners with NAPPC to Raise Awareness of Colony Collapse Disorder
DURHAM, N.C., Nov. 5 /PRNewswire/ -- The mysterious disappearance of bees, called Colony Collapse Disorder (CCD), is a growing threat to honey bees, the mainstay of pollination services in agriculture. Bee-friendly, natural personal care company Burt's Bees is addressing this environmental issue by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts. Burt's Bees will also partner with the North American Pollinator Protection Campaign (NAPPC) both with research funding as well as ...