Article: Future Platforms launches The Button to put trust back into interactive TV Mobile application creates new programme format possibilities and alternative revenue stream for broadcasters.

M2 PRESSWIRE-5 November 2007-Future Platforms: Future Platforms launches The Button to put trust back into interactive TV Mobile application creates new programme format possibilities and alternative revenue stream for broadcasters(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:05112007

Future Platforms, the mobile design and development consultancy, today launches The Button, a downloadable mobile application that provides a new way for audiences to interact with television programmes in real time. The Button opens-up exciting possibilities for interactive programmes and offers broadcasters an alternative to SMS voting, which has remained largely undeveloped ...

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