Article: Campaign to boost sales of soft cheese.(dairy)(Brief article)

Dairy Farmers of Britain is kicking off a bid to increase consumption of soft cheese with the launch of a new product made at its Lubborn Creamery.

Called Somerset Rustic, the cheese is made with milk from local Jersey and Guernsey herds. It is a surface-ripened cheese with a stronger flavour than Lubborn's Brie and Camembert.

DFB is appealing for retailers to support the soft cheese campaign and has pledged to put more money behind it if it ...

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