Article: E*TRADE FINANCIAL Selects Grey New York as Ad Agency of Record.

NEW YORK -- E*TRADE FINANCIAL Corporation (NASDAQ: ETFC) today announced it has chosen Grey New York as its advertising agency of record, effective immediately. Grey New York will be responsible for a new integrated advertising campaign that will continue to spotlight E*TRADE FINANCIAL's premier position as an innovative financial services provider offering products and services that help investors reach their full potential.

The account will be serviced by TEAM E*TRADE, a specialized, stand-alone unit at Grey assembled by Jim Heekin, Chairman, Grey Group. TEAM E*TRADE reunites E*TRADE FINANCIAL Chief Marketing Officer Nick Utton with some of the individuals who ...

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