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Article: Forest Whitaker and Mountain Dew Launch 'DEWmocracy' Giving Power to the People.
- Article from:
- PR Newswire
- Article date:
- November 7, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Interactive Game Invites Consumers to Develop New Mountain Dew Product
PURCHASE, N.Y., Nov. 7 /PRNewswire/ -- Forest Whitaker and Mountain Dew have teamed up to develop "DEWmocracy" -- a virtual world that will allow consumers to create the next Mountain Dew beverage online. DEWmocracy is the first-ever interactive, story-based online game that will result in a consumer-generated beverage innovation.
Consumers may now go to http://www.dewmocracy.com/ to enter the DEWmocracy experience that features a live-action short-film and an animated game featuring mystical 3D characters. The player's online journey includes various challenges that give them the ...