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Article: Cointreau and Dita Von Teese Reveal Details of Partnership at NYC Press Event.
- Article from:
- Business Wire
- Article date:
- November 8, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fashion Icon and Burlesque Performer will Represent Cointreau Worldwide
NEW YORK -- Cointreau, one of the world's leading purveyors of spirits, and Dita Von Teese, international fashion icon and burlesque performer, met yesterday with New York City and international media in an exclusive press event held at the Ritz-Carlton hotel to further reveal details of their global partnership. The two-year deal, which was announced in the U.S. in October, is a natural fit for the French brand and the glamorous starlet.
"Dita brings to life the 'Be COINTREAUVERSIAL' brand signature through her iconic pin-up style and golden age femininity," says Justin Weston, ...