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Article: NOVELL ANNOUNCES INITIATIVE TO INTEGRATE PRODUCT BRANDS TO MAKE NETWORKING UNDERSTANDABLE
- Article from:
- PR Newswire
- Article date:
- June 21, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, June 21 /PRNewswire/ -- Announced today at PC Expo, Novell, Inc. has undertaken an integrated branding initiative to help business and consumer audiences understand how computer networking will benefit them at work and at home. Novell has retained Frankfurt Balkind Partners, a New York-based strategic communications agency as its corporate branding partner. Novell plans to roll out the first phase of its branding program in September of this year. It will focus on linking the Novell brand positioning with the company's key product brands.
Frankfurt Balkind will work closely with Novell's global advertising agency Young & Rubicam to ensure an integrated ...
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Article: Centura Appoints Frankfurt Balkind as Agency of ...
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