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Article: U.S. ICE CREAM CHAIN DAIRY QUEEN TO ADD 500 STORES IN CHINA.
- Article from:
- AsiaPulse News
- Article date:
- November 9, 2007
CopyrightCOPYRIGHT 2007 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEIJING, Nov 9 Asia Pulse - International Dairy Queen Inc, a U.S. ice cream chain, will boost its outlets in China by adding 500 stores in the next five years, banking on the potential growth in ice cream consumption by an increasingly affluent population.
The company, controlled by Warren Buffet's Berkshire Hathaway, will open the additional restaurants and stands in the period through franchising, said Chuck Mooty, its chief executive officer, in Shanghai.
"We want to be part of the community and part of the people's daily life here," said Mooty, who came to the city to celebrate the opening of Dairy Queen's 100th restaurant in the country.
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