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Article: Scion Allows Consumers to 'Redefine' its Brand in Virtual World There.com.
- Article from:
- PR Newswire
- Article date:
- November 9, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Member-Created Designs To Be Featured On Scion Car Models
SAN MATEO, Calif., Nov. 9 /PRNewswire/ -- Makena Technologies, creator of the popular social virtual world There.com, today announced that Scion plans to continue and expand on its successful campaign in There.com, with a unique focus on user-generated content. Scion already runs a popular venue in There.com called Club Scion, a large-scale nightclub setting built inside each of the Scion xD, xB and tC models where members socialize, party and can interact with Scion content and explore the car interiors.
To continue its successful marketing effort in There.com, Scion is allowing members to ...