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Article: Forecasts mixed for wrought iron category.
- Article from:
- Casual Living
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Courtney M. Paschal
Harold Hudson
Vice President of sales and marketing Summer Classics
Our wrought iron business in the last few years has declined as a percentage of our business due to the growth of cast aluminum and our N-dura Wicker. We still have customer demand for wrought iron and we still have two collections in our 2008 catalog. We did discontinue our Verandah Wrought Iron Collection for 2008. This group had been in our line for over 10 years.
The product is competing against cast aluminum, which eliminates the rust problem that you find with wrought aluminum. You are also limited in your designs since cast aluminum can be molded into many shapes ...