Article: Area rugs' big impact: retailers say category's a winner.

LONGBOAT KEY, Fla.--Top retailers gathered here for last week's Impact conference on furniture, presented by HFN and High Points Magazine, said they are confident area rugs' rapid growth will continue. And, they plan to cash in on the trend.

"This year has seen our highest demand ever for area rugs, and it shows no signs of slowing down," said Bob Davidow, teacher/leader at Benchmark Industries, Lenexa, Kan. "Hardwood floors and ceramic floors are very much in vogue right now, and consumers are buying area rugs to put on top of them. Rugs are continuing to gain in importance, and we're enjoying the benefits of that now. We're very optimistic about our rug business."

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