Article: Ryan Schreiber; 31 Publisher, editor in chief, Pitchfork Media Inc.(Focus: 40 Under 40)

Byline: Brett Chase

Hanging at the bar of Schubas before the start of a show, Ryan Schreiber is talking music-his favorite subject-taking intermittent swigs from his pint of Stella and quick drags of his Camel. Asked what he likes about the Cool Kids, a Chicago hip-hop act headlining the show

that night, he's quick to size them up. He likes the group's early '80s vibe and compares the music to Grandmaster Flash and the Sugarhill Gang, post "Rapper's Delight.''

"They have no political ties-just great . . . party music and an amazing aesthetic,'' says Mr. Schreiber, 31, founder of the influential Web magazine Pitchfork. "Ultimately, I like it ...

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