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Article: Mobile Entertainment Live! - business models: the good, the bad and the ugly.(CTIA WIRELESS I.T. AND ENTERTAINMENT)
- Article from:
- The Online Reporter
- Article date:
- November 4, 2007
CopyrightCOPYRIGHT 2007 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's obvious that mobile is the new frontier for the digital realm. What still is yet to be seen is how exactly mobile content will be monetized as the shift continues.
The "Business Models" session of Mobile Entertainment Live! allowed moderator Rajeev Chand, managing director at Ruthbert and Company and panelists Michael Chang, CEO of Greystripe; Mitch Feinman, senior VP of Fox Mobile Entertainment; Laura Marriot, president of the Mobile Marketing Association; Adam Mirabella, senior VP and general manager of US digital sales at Sony BMG and Richard Williams, director of programming at Verizon Wireless, provide their expertise on which models they believe will ...