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Article: Hurley steps into Lauder spotlight. (Estee Lauder Inc.'s spotlight model, Elizabeth Hurley)
- Article from:
- WWD
- Article date:
- August 4, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- When Estee Lauder Inc. signed Elizabeth Hurley as its new face in March, executives thought they would have to raise the public's awareness of the little-known British actress.
Then her boyfriend, Hugh Grant, took a fateful drive down Sunset Boulevard and splashed the couple all over the tabloids. A Hurley interview with Barbara Walters is slated to air tonight on 20/20.
Now Lauder is hoping to harness some of that exposure for a series of new ad campaigns -- the first to feature Hurley -- scheduled to break in September issues of major fashion and lifestyle magazines.
"She's perceived as someone who's friendly and warm and intelligent," ...