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Article: Vittadini bridge line to skip spring as part of major overhaul.(Adrienne Vittadini Inc.)
- Article from:
- WWD
- Article date:
- August 2, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- In a sweeping restructuring at Adrienne Vittadini Inc., the company said Tuesday it will skip the spring season for its bridge collection; launch a new better-price sportswear division called AV Options for spring, and discontinue its dress division.
The company -- which reportedly did $150 million in volume last year, including income from licenses -- has planned no changes for Adrienne Vittadini Sport, which represents 60 percent of its business. Forty percent of the business was generated by the Collection.
"I don't really believe in collections anymore," said Adrienne Vittadini, in a wide-ranging interview here at her offices, along with her ...