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Article: Giorgio Beverly Hills announces national retail promotion with Beverly Hills, 90210.
- Article from:
- Business Wire
- Article date:
- August 1, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Aug. 1, 1995--Giorgio Beverly Hills announced on Tuesday a national promotion with the television show Beverly Hills, 90210, as part of its revitalization efforts for the Giorgio fragrance.
The promotion includes a national consumer sweepstakes with a grand prize "Walk-On" to Beverly Hills, 90210 and in-store personal appearances by 90210 star Tiffani-Amber Thiessen.
"We wanted to invite our customers to share in the experience that Giorgio Beverly Hills represents," said Linda LoRe, president and chief executive officer of Giorgio. "This partnership is a natural, as Tiffani's character on the show exudes the same ...