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Article: Borders(R) Selects Allurent to Help Enrich Shopping Experience on Upcoming Borders.com Site.
- Article from:
- PR Newswire
- Article date:
- November 13, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Borders.com set to debut in first quarter 2008; Allurent to help enhance unique Magic Shelf(TM) feature
ANN ARBOR, Mich., Nov. 13 /PRNewswire-FirstCall/ -- Borders Direct, LLC, the e-commerce platform of Borders Group, Inc. , today announced that it has selected Allurent, an innovative software company powering superior online shopping experiences, to help enhance the Magic Shelf(TM) feature of its upcoming e-commerce site, set to launch first quarter 2008.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
The upcoming Borders.com, including the Magic Shelf, is currently being piloted on a beta site, which can be viewed at ...