Article: Borders(R) Selects Allurent to Help Enrich Shopping Experience on Upcoming Borders.com Site.

Borders.com set to debut in first quarter 2008; Allurent to help enhance unique Magic Shelf(TM) feature

ANN ARBOR, Mich., Nov. 13 /PRNewswire-FirstCall/ -- Borders Direct, LLC, the e-commerce platform of Borders Group, Inc. , today announced that it has selected Allurent, an innovative software company powering superior online shopping experiences, to help enhance the Magic Shelf(TM) feature of its upcoming e-commerce site, set to launch first quarter 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

The upcoming Borders.com, including the Magic Shelf, is currently being piloted on a beta site, which can be viewed at ...

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