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Article: Countering 'Mass' Hysteria With A Show of Independents.
- Article from:
- Gifts & Decorative Accessories
- Article date:
- November 1, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Staff
In a retail world seemingly gone mass, where price trumps value and where generic is the norm, one could draw the conclusion that independent retailing is an endangered species.
To the contrary: While independent retailing may be in danger, it is far from endangered. And that includes independent gift retailing, which faces additional challenges as gift distribution channels widen to include everything from car wash doors to grocery doors, to pharmacy doors to virtual doors, and everything in between.
Independent gift retailers are not just surviving in this predatory retail environment - many are thriving. In true Darwinian fashion, ...