Article: Allurent selected by Borders to enhance Magic Shelf feature on forthcoming Borders.com.

Article: Borders previews new Web site.(News)(borders.com)(Brief article)
Crain's Detroit Business;  October 8, 2007 ;     700+ words ... ... portion of those sales. One of those features is the Magic Shelf, a virtual bookcase that displays recommended books ... music for purchase. When the new site launches, the Magic Shelf feature will provide customized recommendations based on the ...

Article: Borders(R) Selects Allurent to Help Enrich Shopping Experience on ...
PR Newswire;  November 13, 2007 ;     700+ words ... ... the future Borders.com, the Magic Shelf will become personalized for the ... beta site, there is a related Magic Shelf feature called "Picked for You." Customers ... visited our beta site love the Magic Shelf and have encouraged us to make ...

Article: New Borders.com Features Technology Solutions from Allurent.
Business Wire;  May 28, 2008 ;     700+ words ...Allurent Powers Magic Shelf Feature on Borders.com CAMBRIDGE, Mass ... complete technology platform for the Magic Shelf[TM], the most prominent feature ... store experience, the innovative Magic Shelf enables customers to easily view ...

Article: Borders(R) Previews Upcoming e-commerce Site; Names Baker & ...
PR Newswire;  October 5, 2007 ;     700+ words ... ... the future Borders.com, the Magic Shelf will become personalized for the ... beta site, there is a related Magic Shelf feature called "Picked for You." Customers ... subjects. In addition to the Magic Shelf, features being piloted on the ...

Article: Video: Borders(R) Launches New E-Commerce Site.
PR Newswire;  May 27, 2008 ;     700+ words ...Borders.com features unique Magic Shelf(TM) technology and exclusive video ... includes innovative features such as the Magic Shelf(TM) and Borders Media original and ... and Rewards coupons online. -- The Magic Shelf - The most prominent feature on the ...

Article: Borders.com Named a Top Retail Web Site by Internet Retailer.
PR Newswire;  December 11, 2008 ;     700+ words ... ... bookstore experience to life online. The Magic Shelf(TM) is one such feature -- a virtual ... 10 shelves of titles in all. The Magic Shelf's "Picked for You" feature enables ... Then -- true to its name -- the Magic Shelf reloads instantaneously, stocking the ...

Article: Borders.com Sweepstakes Offers Chance to Win 'Dream Library'.
PR Newswire;  July 22, 2008 ;     700+ words ... ... with innovative features such as the Magic Shelf(TM), a virtual book shelf that allows ... their favorite Borders stores. The Magic Shelf can also be personalized based on a ... classical music or foreign films -- and the Magic Shelf will stock the "Picked for You" shelf ...