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Article: FRITO-LAY SIGNS WITH FIESTA BOWL AS EXCLUSIVE TITLE SPONSOR OF COLLEGE FOOTBALL'S NATIONAL CHAMPIONSHIP GAME ON JAN. 2 IN TEMPE, ARIZONA
- Article from:
- PR Newswire
- Article date:
- August 9, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tostitos Fiesta Bowl Sets Record With $26 Million Payout
To Nation's Top Two Teams
PLANO, Texas and TEMPE, Ariz., Aug. 9 /PRNewswire/ -- Frito-Lay, Inc. and the Fiesta Bowl announced today that Frito-Lay has signed a comprehensive, three-year marketing and media agreement with the Fiesta Bowl that includes signing Tostitos Tortilla Chips as the exclusive title sponsor of the likely national championship game of college football.
This unprecedented agreement positions the Tostitos Fiesta Bowl as the highest-paying college bowl game of all time with each college team receiving a record $13 million for the upcoming national ...