Article: Decorating Rita: an engaging chat with the mastermind of the head-to-toe Bruno Magli retail makeover. (Rita Magli)

BOLOGNA, Italy (FNS) -- Rita Magli, responsible for design and product development for Bruno Magli, is the mind behind the dramatic change of image undergone by Magli stores in Italy and around the world.

"Today, the product is the main protagonist and not the store, which is like a sober shell around it," said the wife of Bruno Magli president Morris Magli, interviewed at the company's offices here.

When Rita Magli joined the business less than three years ago, she asked interior decorator Cesare Rovati to redesign the stores. "Before, they were decorated by a Japanese architect and they were renowned for red marble columns and arches at the entrance," she ...

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