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Article: CinemaElectric adds ads to videos; Mobile-video firm signs deal with YouTube, Google for AdSense program.(News)
- Article from:
- RCR Wireless News
- Article date:
- November 12, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATT KAPKO
CinemaElectric Inc. is quickly finding its groove in the mobile video space. With more than half of its content produced in-house, the company has inked deals with 90 carriers in more than 50 countries to bring its programming to the third screen.
Last week CinemaElectric announced a deal for several new advertising initiatives with YouTube and Google Inc.'s AdSense program. Initially CinemaElectric will introduce ad overlays, which will consist of short text boxes that will be inserted into the videos, but it plans to eventually progress into pre-rolls and interstitial advertisements.
"We have one of the largest collections ...