|
|
Article: Imus Guests Will Return, But Advertisers are Less Certain.
- Article from:
- The New York Observer (New York, NY)
- Article date:
- November 15, 2007
CopyrightCOPYRIGHT 2007 The New York Observer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Many of Don Imus' former guests appear ready to return when his new show debuts on WABC AM on December 3. But what about his former advertisers?
Steve McClellan of Mediaweek recently dug into the question. Along the way he found some former advertisers who said they wouldn't return to Mr. Imus (Sprint) some who are waiting on the sidelines (General Motors) and some who are committed to getting back in on the action (the Hackensack University Medical Center).
But, according to some industry experts, even with those advertisers who do return, Mr. Imus may not command the same high ...