Article: Huggies finds Pampers-free ad platforms; Exclusive deals in VOD, custom publishing aid in battle for babies' bottoms.(News)(video-on-demand)

Article: Media: Inside information - Custom publishing builds sense of community for brands.
PR Week (US);  March 20, 2006 ;     369 words ......messages. Such factors make custom publishing - an industry whose expertise...popular, option. According to the Custom Publishing Council (CPC), an industry trade group, spending on custom publishing grew 6.5% in 2003, the most...

Article: Custom evolution: brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty.
DM News;  April 6, 2009 ;     700+ words ......evidenced by the 2002 launch of a global custom publishing campaign. But the evolution of Lexus...illustration of the evolution of custom publishing as a discipline. Twenty years ago...Worldwide, which works with Lexus on its custom publishing efforts. More than 1.1 million current...

Article: CUSTOM FIT.(Custom publishing)
Folio: the Magazine for Magazine Management;  June 1, 2004 ;     700+ words ......assignment. The Magazine Group (TMG), a custom publishing agency in Washington, D.C., was honored...we can apply all the principles of custom publishing to create a magazine to help build...the once peripheral business of custom publishing is taking center stage. Last year...

Article: Custom-fit deal for Forbes, WPP; Custom publishing venture could spur like moves by media companies, agencies.(Brief Article)
B to B;  May 14, 2001 ;     555 words ...A new custom publishing unit formed by WPP Group plc...with the customer,'' he said. ``Custom publishing is part of that.'' Jim Berrien...Forbes Magazine Group, said the custom publishing products would initially focus...

Article: Major Survey Finds Custom Publishing Industry Topping $1 Billion In Revenues Robust Growth Trend Expected To Continue.
PR Newswire;  September 23, 1999 ;     700+ words ...Plus: First Comprehensive Guide On Custom Publishing Now Available NEW YORK, Sept. 23...a few years ago, a new survey on custom publishing shows $1 billion in client revenues...wide-ranging survey was commissioned by the Custom Publishing Council (CPC), a committee of the...

Article: Custom Made.(custom publishing market overview)(Statistical Data Included)
Folio: the Magazine for Magazine Management;  May 1, 2001 ;     700+ words ......MARKETING AND EXPANDED DIGITAL PLATFORMS, CUSTOM PUBLISHING IS NOT ONLY FLOURISHING, IT'S DODGING...Michelle Berman jumped to the the custom publishing unit of Hachette Filipacchi, her...getting potential clients to understand custom publishing and take her calls was a battle...

Article: Custom publishing gets a makeover; Fueled by tech advances, niche expands to include e-mail, word-of-mouth.(News)
Advertising Age;  January 28, 2008 ;     523 words ...Byline: NAT IVES Custom publishing, the arm of the magazine business...correct you for still calling it custom publishing. We would rather call it custom...s because what used to be custom publishing now includes word-of-mouth...

Article: Providing valuable content best way to make custom pay; Ask the expert.(Special Report: Custom Publishing)(Interview)
B to B;  August 11, 2008 ;     449 words ......spoke with Mike Winkleman, chairman of the Custom Publishing Council and president of custom publishing firm Leverage Media based in Dobbs Ferry, N.Y. about the latest trends in custom publishing. BtoB: Why are we seeing such an increase...

Article: Custom-built for success: custom publishing has become a DM channel to be reckoned with.
DM News;  April 28, 2008 ;     700+ words ......and to lay out the new services. Custom publishing's popularity has increased dramatically...Rosen, executive director of the Custom Publishing Council (CPC). Although custom publishing is still evolving as a channel, it...

Article: Survey Finds Custom Publishing Key Relationship Marketing Tool.
Direct Marketing;  September 1, 2000 ;     393 words ...A new survey, commissioned by the Custom Publishing Council (CPC), shows that custom publishing is now an integral part of U.S. companies...second annual survey indicates that custom publishing expenditure will increase 10.4 percent...

Article: THERE'S MONEY IN CUSTOM PUBLISHING.(according to Diana Pohly)(Brief Article)
Folio: the Magazine for Magazine Management;  October 1, 2000 ;     312 words ......that when she started working in custom publishing four years ago, it wasn't even remotely...radar screens. To many publishers, custom publishing was a new concept they were struggling...board. A survey commissioned by the Custom Publishing Council, a committee of the MPA...

Article: How do you sell the value of custom publishing?(Brief Article)
Folio: the Magazine for Magazine Management;  January 1, 2000 ;     268 words ......director of marketing, Petersen Custom Publishing, the most frequently asked question of custom publishing prospects is: Why do we need a...Rodale Press, told Folio:Plus that custom publishing works better than other vehicles...

Article: Marketers' use of custom publishing on the rise; A number of b-to-b marketers still believe in the power of print.(Business Media)
B to B;  August 11, 2003 ;     525 words ......area of print appears to be growing-custom publishing. Companies such as Cisco Systems...small businesses. A rich tradition Custom publishing is nothing new. Deere & Co. began...Publishing Inc. and a founder of the Custom Publishing Council. But the awareness of custom...

Article: The week in stats: online multichannel satisfaction drops, price drives consumer online.(Data Bank)(Custom Publishing Group Inc.)(Statistical table)(Brief article)
DM News;  December 10, 2007 ;     190 words ...Spend on custom publishing in 2008 40% of companies said they would increase their custom publishing outlay 48% said they would maintain at the same level 2% will decrease their custom publishing outlay 6.2% increase in spending on custom publishing...