Article: FACEBOOK; Mark Zuckerberg.(Special Report: Marketing 50)(Brief article)

Byline: abbey klaassen

Facebook, like its neighbor Google just a few miles down Highway 101, has for the most part marketed itself. Working outside the marketing box, Facebook has grown to 45 million active users who spend an average of 22 minutes on the site.

Facebook's growth really started to accelerate in May, when 23-year-old CEO Mark Zuckerberg said he would allow third-party developers to create applications for the site.

Mr. Zuckerberg saw the importance of providing valuable communication and entertainment services to Facebook's users. He gave developers the incentive ...

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