Article: The effects of schedules of reinforcement on instruction following.

"Insensitivity," the failure of human subjects to maximize their rate of reinforcement (i.e., earn the maximum amount of reinforcers possible) when given inaccurate instructions regarding programmed schedules of reinforcement, has been repeatedly documented over the past two decades (e.g., Buskist, Bennett, & Miller, 1981; Cerutti, 1991; Hayes, Brownstein, Haas, & Greenway, 1986; Hayes, Brownstein, Zettle, Rosenfarb, & Korn, 1986; Higgins & Morris, 1984; Joyce & Chase, 1990; Kaufman, Baron, & Kopp, 1966; Lippman & Meyer, 1967; Matthews, Catania, & Shimoff, 1985; Matthews, Shimoff, Catania, & Sagvolden, 1977; Shimoff, Catania, & Matthews, 1981; Shimoff, Matthews, & Catania, ...

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