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Article: Lumsden retains autonomy in merger with Small Back Room.
- Article from:
- Design Week
- Article date:
- November 15, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lumsden Design Partnership and Small Back Room are joining forces to create a new retail design enterprise, Lumsden At Small Back Room. Callum Lumsden will become creative director of what he describes as 'an autonomous team nestled within Small Back Room'.
Both companies hope to build Lumsden At Small Back Room into a major player in the retail design sector, with a focus on emerging markets. Lumsden will head a team of 15, which he hopes to expand to 45 next year.
All seven staff at retail specialist LDP will be retained, assures Lumsden, but will move to Small Back Room's office in Waterloo, London SE1.
Small Back Room, set up nearly 30 ...