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Article: HP Will Leave Digital Camera Market By '08.
- Article from:
- TWICE
- Article date:
- November 19, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Greg Scoblete
PALO ALTO, CALIF. - Hewlett-Packard will exit the digital camera business and attempt to license its brand for use in digital cameras to an OEM by 2008.
The company would not comment on the move outside of a published statement. According to HP, the company intends to sell through camera inventory during the holiday season and have an OEM partnership in place in the first half of 2008.
HP couched the move as a means to "accelerate its investment in Print 2.0 initiatives" including home and retail photo printing. The shift in strategy will cause HP to take a pretax charge of $30 million in its fiscal fourth quarter.
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