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Provincial and territorial on-line tourism: how can Canadian provinces and territories are using the internet for travel marketing and promotion.
- Article from:
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Academy of Marketing Studies Journal
- Article date:
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July 1, 2007
- Author:
- Parker, Richard D.
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Copyright informationCOPYRIGHT 2007 The DreamCatchers Group, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT
This study examines the online marketing practices of provincial and territorial tourism authorities within Canada. Rather than examining ways in which the federal Canadian government promotes the country, this study examines the tourism website homepages of the provinces and territories. Attention is paid to homepage design, layout and information provided to potential visitors of an area within Canada. It should be noted this paper is a cursory review of provincial and territorial tourism homepages and is intended to be a starting point for continued investigation and research.
INTRODUCTION
CANADIAN TOURISM AND THE ONLINE INITIATIVE IN BRIEF
In ...
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