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Article: Marketers: getting smart in the 1990s. (credit union marketers)
- Article from:
- Credit Union Executive
- Article date:
- July 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Credit Union National Association, Inc. (CUNA). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing, like other aspects of credit unions, has changed. Today's credit union marketers are working smarter and taking a larger role in the management aspects of a credit union. They're the people who translate the credit union's annual strategic plan, its mission, and its vision to the membership ([ILLUSTRATION FOR FIGURE I OMITTED]). Let's look at what the marketers of the 1990s do.
Credit union marketers' responsibilities include a multitude of projects designed to sell the credit union and its services to members.
They write copy, meet with printers, and use a marketing customer information file (MCIF) to target just the right member niche. They then ...