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Article: The NPD Group: Digital Camera Consumers Show Penchant for Accessories, but Need Incentives and Inspiration to Buy.
- Article from:
- Business Wire
- Article date:
- November 19, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Digital Camera Market Basket Report reveals insights into consumer behavior when it comes to purchasing digital camera accessories
PORT WASHINGTON, N.Y. -- According to a new report from The NPD Group, digital camera consumers desire a host of camera accessories bundled in with their cameras, but many aren't buying what they need at the time they make their initial camera purchases. NPD's retail tracking information shows that in the twelve months ending September 2007, while digital still camera unit sales were up 20 percent, revenue increased by only 3 percent. Concurrently revenues from camera accessories (e.g., lenses, batteries, external flashes, filters and ...