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Article: News International in major data rethink.

Article from:
Precision Marketing
Article date:
November 16, 2007
Copyright

News International is overhauling its use of data to bring its circulation, subscriptions and reader offers together through one combined system.

The publishing giant has appointed Occam to provide a new prospect pool solution to share data from across the entire organisation. The solution will allow News International to source data intelligently by advancing the capabilities of the existing customer database.

News International will be using the new data strategy to drive acquisition and improve ...

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