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Article: Alibaba Group Launches Online Advertising Exchange Company Alimama.
- Article from:
- PR Newswire
- Article date:
- November 20, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alimama Allows China's Web Publishers and Advertisers
to Trade Online Advertising Inventory
Localized Business Model Designed for China Market
HANGZHOU, China, Nov. 20 /Xinhua-PRNewswire/ -- Alibaba Group, a global e- commerce leader and the largest e-commerce company in China, today announced the official launch of Alimama ( http://www.alimama.com/ ), an online advertising exchange which allows web publishers and advertisers to trade online advertising inventory. A wholly owned subsidiary of Alibaba Group, Alimama has emerged from its 100-day beta period as China's largest online advertising exchange platform and ...