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Article: Eyes on the pies.(display merchandising of pizza)
- Article from:
- Restaurants & Institutions
- Article date:
- August 1, 1995
- Author:
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Copyright informationCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the moon hits your eye like a big pizza pie, that's amore, or so says the song. And when the pizza pie hits your customer's eye (not literally, of course), that's a sale.
Maybe it's because of pizza's omnipresence that operators look to merchandising to make their pizza stand out. Whether it's using a wood-burning oven, offering a pizza buffet or serving takeout personal-size pan pizzas, the trick is to make the merchandising match the concept. Here are three operators who have done just that.
FROM THE OVEN TO THE TABLE
At the Malibu Grill, Bloomington, Ind., customers who aren't watching the big-screen TVs probably have their eyes on the restaurant's other big ...
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Article: Couple opens busy pizza shop featuring brick oven in Great Bend.
Watertown Daily Times (Watertown, NY);
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558 words
......Henri, along with his wife Christine J., opened Casa de Pizza last week. The business, at County Route 47 and Route 26, serves chicken wings, subs, sandwiches and, most important, pizza. I woke up this morning and had six ideas to improve and...daily operations, a lot of the employees aren't new to pizza ...
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