Article: Eyes on the pies.(display merchandising of pizza)

When the moon hits your eye like a big pizza pie, that's amore, or so says the song. And when the pizza pie hits your customer's eye (not literally, of course), that's a sale.

Maybe it's because of pizza's omnipresence that operators look to merchandising to make their pizza stand out. Whether it's using a wood-burning oven, offering a pizza buffet or serving takeout personal-size pan pizzas, the trick is to make the merchandising match the concept. Here are three operators who have done just that.

FROM THE OVEN TO THE TABLE

At the Malibu Grill, Bloomington, Ind., customers who aren't watching the big-screen TVs probably have their eyes on the restaurant's other big ...

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