Article: Gamer Excitement Reaches Galactic Proportions as 'Mass Effect' Touches Down Today on Retail Shelves in North America.

Highly anticipated Xbox 360 exclusive 'Mass Effect' makes its long-awaited debut; SCI FI Channel to celebrate game's release with exclusive half-hour special 'Sci vs. Fi: Mass Effect.'

REDMOND, Wash., Nov. 20 /PRNewswire-FirstCall/ -- To the delight of gamers and science-fiction (sci-fi) fans alike, the wait is finally over as "Mass Effect," an award-winning action role-playing game (RPG) described by Game Informer Magazine as "One of the greatest science fiction stories ever told," hits retail shelves today, with a continued rollout to retailers worldwide planned.

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