Article: Cottage on the cusp: new investments in products and promotions have cottage cheese makers feeling uncharacteristically upbeat.(category review)

Could the long-awaited, long-hoped-for revival of cottage cheese be just around the corner?

A number of cottage cheese makers are hopeful its time has finally come. And they are willing to put their money where their mouths are--investing in new products, new technology, and new promotions, all designed to give cottage cheese a much-needed boost.

Interestingly, two of the category's largest players--Dallas-based Dean Foods Co. and Northfield, Ill.-based Kraft Foods Inc.--have taken a page from yogurt's playbook and targeted their efforts in the pre- and probiotics arena. Kraft rolled out LiveActive Cottage Cheese for Digestive Health last April under its ...

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