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Article: Four rooms with sharp pencils. (profiles of four contemporary representative showrooms for women's apparel)
- Article from:
- WWD
- Article date:
- August 9, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Tucked away off Seventh Avenue are four contemporary sales representative showrooms that are distinguished by careful editing.
At Cohan Berta, Susan Greenstadt & Associates, Felicia Grace & Co. and Maria Mancino, buyers aren't offered everything imaginable, but they can easily cover more than one merchandise category in each showroom.
They also focus on a single shopper: the contemporary customer.
Unlike many showrooms, these offer lines that are complementary rather than competitive with each other. There is also a lot of variety -- most include at least one knitwear line, a dress line and a mix of casual and more sophisticated sportswear ...