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Article: William Barr III; President, co-founder, Universal Windows Direct, 33.(Special Report)
- Article from:
- Crain's Cleveland Business
- Article date:
- November 19, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Bennett
Pacing back and forth before scribbling on the dry-erase board, William Barr III recently tried to explain to a new salesman the importance of being persistent with today's consumer, who because of marketing and sensory overload is immune to routine sales pitches.
Ticking off key points, the 33-year-old president and co-founder of Universal Windows Direct, a maker of vinyl windows and siding that's based in Valley View, seems just as adept as pitching the finer points of good salesmanship as he is at equipping a customer with a set of deep bay windows.
The native of Fairview Park said it comes down to believing in what ...